ABOUT ME
ART CASE STUDY 04: CHILDREN’S COVE
PRESCHOOLS THAT FOCUS ON CREATIVITY? YES THEY EXIST.
PROJECT DETAILS:
CLIENT: CHILDREN’S COVE
AGENCY: FIREFISH BRANDING
SCOPE: BRANDING
CLIENT: CHILDREN’S COVE
AGENCY: FIREFISH BRANDING
SCOPE: BRANDING
ABOUT:Picture a preschool in Singapore. Immediately, it’s primary school prep, guaranteed A+ grades, and the usual academic drill. But what if there was somewhere different? A place where tiny humans don't just learn their ABCs but instead learn to love learning?
THE CHALLENGE:How can we stay true to the original logo, inject new life to the brand and create a brand that truly reflects the love for learning and creativity?
THE IDEA:Instead of hitting parents with another "we prepare your child for primary school" pitch, we're crafting a space where every corner tells a story of possibility. What if we could build a brand that perfectly balances what parents want (solid education) with what kids need (space to be, well, kids)?
THE CHALLENGE:How can we stay true to the original logo, inject new life to the brand and create a brand that truly reflects the love for learning and creativity?
THE IDEA:Instead of hitting parents with another "we prepare your child for primary school" pitch, we're crafting a space where every corner tells a story of possibility. What if we could build a brand that perfectly balances what parents want (solid education) with what kids need (space to be, well, kids)?
MY ROLE:Conceptualisation / Art Direction / Branding
I was involved in developing the creative concept and visual direction for Children's Cove's refreshed identity. From reimagining the existing logo to designing a suite of brand assets, my focus was on creating a playful, cohesive visual language that captured the preschool's emphasis on creativity and learning.
I was involved in developing the creative concept and visual direction for Children's Cove's refreshed identity. From reimagining the existing logo to designing a suite of brand assets, my focus was on creating a playful, cohesive visual language that captured the preschool's emphasis on creativity and learning.
By taking inspiration from building blocks, a universal symbol of childhood creativity, we created a visual language that speaks to both structured learning and unlimited imagination.
BRAND ELEMENTS/EXPANSION
CREATIVE DIRECTORS ARNOLD WEE, JESSLYN ZHOU | ART DIRECTOR JOSHUA ANG | COPY WRITING PHILIP HO